Cole Swindell’s third major-label studio album, All of It, continues to explore the singer’s personality and musical identity. The Georgia native has released a total of seven projects since he first started his career in 2014 and he states that he is just happy to be able to keep sharing new music with his fans.
Swindell brings all of his music with his new All of It Tour to the House of Blues in Cleveland on Wednesday, August 24 at 8pm.
“The power of songs, and I’ve always known that as a fan, but seeing the other side of it — even on my EPs — whether it’s a fun song, or whatever it is, I just always wanna put out the best music I can,” Swindell explains. “I think every album gives you a chance to express yourself differently.”
Swindell, 35, has already established himself as a country music star and created a sound that is both recognizable and relatable. So, this new album marks a new chapter in his career. “Going into the third album, I know what a big deal that is for an artist,” he continues. “You’re past the sophomore one, and it’s like, ‘What are we gonna do here?’
“I think that’s why we led with the single that we did, “Break Up in the End,”” Swindell explains, “because I wanted to let people know that yeah, I do fun stuff on this album, but I also know what songs like that can do and how they affect people.”
Swindell has long been a fan of country music and excited that he can now count himself as one of the artists that has become a staple of the format. He knows what it’s like to be on the other side of the speakers and always remebers those who follow him by offering his music to them first.
“I came up a country music fan, and I know exactly what it’s like to be a fan of somebody’s music that much,” he admits. “They deserve everything, so … we just like to include them and have them have the option to get tickets or whatever it might be first … [E]ven on the bad days, when somebody might not like my songs, they’re gonna be there for me. They’re so important to me.”
Swindell, is known for uptempo, fun-loving songs such as “She Ain’t Worth the Whiskey” and “Flatliner,” a collaboration with Dierks Bentley, and the personal story in the ballad, “You Should Be Here.” So he knew when he was putting together track listings for All of It that he would need to express both sides of his musical personality.
“I think this album is a little bit of everything I’ve done — all seven projects,” he notes. “I’ve also touched on things that I think I haven’t before, and it’s gonna be fun to hear and see what people think.”
All of It takes a bit of each part of Swindell’s own personality, as well as his music. Even the album’s cover expresses that part of his own self – a photo of him walking down the road with a little grin on his face.
“This is the most real picture of me I’ve ever seen,” he explains. “There’s nothing forced or fake. There’s no serious model face. It’s just me walking down a dirt road, laughing.
“That’s it. That’s me,” he confessed. “And I think it describes the album, everything you’re gonna hear, right there.”
Cole Swindell brings the All of It Tour with special guest Adam Craig to the House of Blues in Cleveland on Wednesday, August 24. The doors open at 7pm and the concert starts at 8pm. The show is Sold Out.
